The New Build

Building a company that is shaped correctly from day one.

A new company, entity, or market entry. The structural choices made in the first sixty days set the ceiling for the next five years. Get the ownership, governance, and jurisdiction right once. Bring the decision. I meet you there.

Apply The Contradiction Log
Recognition

You are about to make the choices that compound.

Ownership before operation.

Equity splits, vesting, and control rights are being drafted. The template you started from is fine for most companies and wrong for yours.

US entity for a non-US founder.

LLC or C-Corp. Delaware or Wyoming. Treaty alignment. Banking access. The wrong combination closes doors you will need in year three.

First senior hire, no HR.

You are bringing in a senior operator and you have no governance scaffolding to hold the role. The hire is weeks away. The structure is not there.

Market entry that defaults to one country.

You have assumed where the company belongs before testing the assumption. The jurisdiction is a product decision, not a paperwork one.

The cost

What gets set on day one governs for five years.

The choices that look like paperwork (equity, jurisdiction, board composition, vesting) become the ceiling on every future decision. Rebuilding them under pressure, in year two, is two to six figures in legal and ten times that in lost momentum.

Founders who get the structure right on day one spend the next five years executing. Founders who get it wrong spend them unwinding.

Operating now

This is what the work looks like.

Currently active

US engineering firm. OEM turbine installations.

Co-founding role. Entity, commercial posture, and leadership team structured from zero. Cross-border capital and personnel.

Currently active

Swiss energy storage. US and GCC distribution.

Building the US and Gulf distribution footprint. Governance, market entry, and partner selection across three jurisdictions.

Ways to work

Three ways in. Same standard.

Private Engagement from $2,500. Principal Circle from $4,500 per month. Operating Partner by application.

See how this works
Questions

Direct answers.

When should a founder bring an advisor into a new build?

Before the entity is registered. The choices that compound the most (ownership structure, founder equity, jurisdiction, governance posture) are cheapest to change on day one and most expensive to change at month twelve.

What does structuring a US LLC for a European founder involve?

Choice of state, choice of entity type, tax treaty alignment, founder visa posture, banking access, and a governance structure that survives growth. Getting two of these wrong is common. Getting all of them right the first time saves six figures and eighteen months.

Who do you typically work with on a new build?

Founders starting a new venture, technical partners co-building a US entity from Europe, and operators entering a new market where the structure needs to be right before the first hire is made.

What is not included in a New Build engagement?

Legal registration, tax filings, hiring services, and implementation. Stan makes the structural calls and points the right specialists at the right questions. The execution stays with your counsel and operators.

Build it shaped correctly the first time.

Bring the decision