Cost of guessing

The main monthly route is $1,500/month.

The $1,500/month route buys biweekly owner coaching with Stan, month to month.

You use it when the same decision keeps returning under new labels.

The $750 coaching session is a limited one-time option when one focused session is enough; it is not the main commercial route.

No promised business result. This is not implementation, legal advice, tax advice, investment advice, a written report, or fractional executive work.

Method and proof

Do not guess from the menu. Use the method, proof, and boundary.

The coaching market usually hides this behind a brand name. Here it is plain: the work starts with the live business situation, the owner-level choice, and what should wait.

  1. 01 Method

    Name the business situation, separate the visible issue from the owner-level choice, then choose the next business move.

  2. 02 Proof

    Client names stay private. Public proof sits in repeated business situations, operating history, and the results page.

  3. 03 Boundary

    $1,500/month is the visible monthly coaching route. $750 has checkout for one focused session. Larger work is quoted only after the people, stakes, and boundary are known.

The routes

Four routes. Monthly 1:1 work is the main door.

If the same decision keeps returning, start with $1,500/month 1:1 business work. Use the one-time $750 session only when one focused pass is enough.

Route 01

Ongoing coaching

$1,500/month · biweekly Main route

Use this when the same owner-level decision keeps returning and the business needs a biweekly rhythm.

Use when
  • The same business problem keeps coming back.
  • You already tried the obvious answer.
  • You need recurring judgment, not another operator inside the company.
  • You want month-to-month coaching without a large project.
What you get
  • Biweekly coaching with Stan.
  • A month-to-month rhythm for recurring owner decisions.
  • A clear boundary between coaching, implementation, and larger scoped work.
What this does not include
  • Implementation, project management, hiring, firing, or agency work.
  • An outcome-based business result promise.
  • Legal, tax, accounting, investment, or medical advice.
See ongoing coaching →

$1,500/month ongoing coaching is biweekly and month-to-month. No result is promised.

Use when: the same owner-level decision keeps landing back on you.

This is the default route for recurring owner decisions.

See $1,500/month coaching → Use one-time coaching →
Route 02

Quoted larger work

Quoted after scope Larger scope

Use this when the decision is too large for one person and too serious for a checkout button.

Use when
  • Owners, partners, board, family, or leadership must be involved.
  • The decision touches control, capital, succession, exit, or authority.
  • The scope needs to be written before price makes sense.
  • A single coaching session would be theater with a calendar invite.
What you get
  • A quote request reviewed against the real business situation.
  • A written scope if the work fits.
  • A decline or redirect if the problem belongs somewhere else.
  • A clear boundary before money moves.
What this does not do
  • Instant checkout.
  • A custom fee before scope is known.
  • Legal, tax, accounting, investment, or implementation work.
See board and leadership route →

This is intentionally not a fixed-price route. Bigger work needs scope, people, and boundaries first.

Use when: the work is larger than monthly 1:1 coaching and needs a quote.

Request quote →
Route 03

One focused session

$750 · one session Smaller option

Use this only when one 90-minute pass is enough to sort the next move.

Use when
  • The problem is contained enough for one focused pass.
  • You want a paid check before another hire, tool, vendor, or plan.
  • You do not need a monthly rhythm yet.
  • You can bring the real situation, not a polished bedtime story for LinkedIn.
What you get
  • One private business coaching session with Stan.
  • A working pass on the visible problem and the attempted moves.
  • The next business move and whether the problem needs more work.
What this excludes
  • Ongoing access.
  • Implementation, management, or agency delivery.
  • A promise that one call fixes the business. Lovely fantasy. Still no.
See exactly what the $750 session includes →

Payment happens only on the business coaching page. This is secondary to the monthly route.

Use when: one focused session is actually the right size.

Use one focused session →
Route 04

Speaking and groups

Quoted by context Room work

Use this when the work is a room, leadership group, event, or private session around a business decision.

Use when
  • A leadership team or audience needs the frame at the same time.
  • The topic is decision quality, owner dependence, growth pressure, or business judgment.
  • The format matters as much as the topic.
  • The room needs useful pressure, not motivational mist.
What you get
  • A topic and format fit check.
  • A scope based on audience, prep, delivery, and follow-up.
  • A quote before commitment.
What this does not include
  • Generic keynote filler.
  • Agency implementation after the session.
  • A canned deck pretending every room has the same problem.
See speaking and group work →

This route is quoted by context because rooms, audiences, prep, and stakes are not interchangeable.

Use when: the business problem needs a room-level conversation.

See speaking route →
What happens next

How each route starts.

The site now starts with $1,500/month 1:1 business work, quoted larger work, and then the smaller one-time session only when that is the right size.

  1. 01 Ready buyer

    Use Ongoing Coaching when the same owner-level decision needs a biweekly rhythm.

  2. 02 Need clarity first

    Use Pricing. It shows what is fixed, what is quoted, and which route fits which situation.

  3. 03 Larger situation

    Use Request Quote for board, leadership, ownership, partner, and higher-stakes work.

  4. 04 Limited one-time option

    Use Business Coaching only when one focused session is the right size.

  5. 05 Event or keynote

    Use Speaking when the buyer is an event host, leadership group, or owner audience.

The first coaching

What the limited $750 coaching session is.

It is one focused business owner coaching session. It sits below the $1,500/month route and quoted work; the job is to look at the current problem, the attempted moves, and the next decision so the owner can see which business area needs attention and the next business move.

  1. 01

    Payment

    The business coaching page sends the buyer to payment. After payment, the buyer books a time.

  2. 02

    Booking

    The buyer chooses a time from the private booking page. Google Meet is created after booking.

  3. 03

    Coaching

    Stan works through the situation with the owner. The focus is the business issue, the commitment risk, and the first thing to check.

  4. 04

    Afterward

    If larger work makes sense, it is discussed after the consultation. There is no automatic upsell and no promised business result.

What buyers ask before they click

Answers.

First step Where should most owners start?

Start with $1,500/month ongoing coaching when the same owner-level decision keeps returning. Use the $750 coaching when one focused session is enough. Use request quote only when the situation is already larger than coaching.

Scope When should I request a quote instead?

Use request quote when the work involves a board, partners, ownership group, leadership team, succession, capital, control, or a multi-person decision process. Those situations need scope before price.

What $750 buys What am I buying for $750?

You are buying one business owner coaching session with Stan. You start with the current business situation, what you tried, and what keeps coming back. Stan works through the situation and helps clarify the likely business issue and the next business move.

Ongoing work Can I buy ongoing coaching directly?

Yes, the page is public and the price is visible: $1,500/month, biweekly and month-to-month. If the issue is only one focused question, use the $750 session instead.

Scope What does this not cover?

No legal advice. No tax advice. No investment management. No fractional executive duties. No hiring, firing, project management, or operational implementation. The coaching is judgment and focused conversation, not done-for-you work.

Results Are business results promised?

No. The consultation does not promise revenue, profit, ranking, funding, hiring, legal, tax, investment, or operational results.

Decision router

If the same decision keeps returning, use monthly coaching.

$1,500/month is the visible recurring route. Use request quote only when the work is bigger than coaching.

See $1,500/month coaching Request quote
No false promise No implementation included