Cost of guessing

The main monthly route is $1,500/month.

The $1,500/month route buys biweekly owner coaching with Stan, month to month.

Use it when the same decision keeps returning under new labels and one isolated call will not hold the rhythm.

The $750 one-time session is a limited option when one focused pass is enough. Monthly coaching is the main commercial route.

Engagement boundary. The work covers coaching and business decisions. Implementation, legal, tax, investment, written-report, and fractional-executive work sit outside the engagement.

Method and proof

See how the work starts, what it produces, and where it stops.

The coaching market usually hides this behind a brand name. Here it is plain: the work starts with the live business situation, the owner-level choice, and what should wait.

  1. 01 Method

    Name the business situation, separate the visible issue from the owner-level choice, then choose the next business move.

  2. 02 Proof

    Client names stay private. Public proof sits in repeated business situations, operating history, and the results page.

  3. 03 Boundary

    $1,500/month is the monthly coaching route. The one-time session is the smaller focused route. Larger work is quoted only after the people, stakes, and boundary are known.

The routes

Four routes. Monthly 1:1 work is the main door.

If the same decision keeps returning, start with $1,500/month 1:1 business work. Use the one-time session only when one focused pass is enough.

Route 01

Ongoing coaching

$1,500/month · biweekly Main route

Use this when the same owner-level decision keeps returning and the business needs a biweekly rhythm.

Use when
  • The same business problem keeps coming back.
  • You already tried the obvious answer.
  • You need recurring judgment, not another operator inside the company.
  • You want month-to-month coaching without a large project.
What you get
  • Biweekly coaching with Stan.
  • A month-to-month rhythm for recurring owner decisions.
  • A clear boundary between coaching, implementation, and larger scoped work.
What this does not include
  • Implementation, project management, hiring, firing, or agency work.
  • An outcome-based business result promise.
  • Legal, tax, accounting, investment, or medical advice.
See ongoing coaching →

$1,500/month ongoing coaching is biweekly and month-to-month. No result is promised.

Use when: the same owner-level decision keeps landing back on you.

This is the default route for recurring owner decisions.

Apply for monthly work → Use one-time coaching →
Route 02

Quoted larger work

Quoted after scope Larger scope

Use this when the decision is too large for one person and too serious for a checkout button.

Use when
  • Owners, partners, board, family, or leadership must be involved.
  • The decision touches control, capital, succession, exit, or authority.
  • The scope needs to be written before price makes sense.
  • A single coaching session would be theater with a calendar invite.
What you get
  • A quote conversation checked against the real business situation.
  • A written scope if the work fits.
  • A decline or redirect if the problem belongs somewhere else.
  • A clear boundary before money moves.
What this does not do
  • Instant checkout.
  • A custom fee before scope is known.
  • Legal, tax, accounting, investment, or implementation work.
See board and leadership route →

This is intentionally not a fixed-price route. Bigger work needs scope, people, and boundaries first.

Use when: the work is larger than monthly 1:1 coaching and needs a quote.

Request quote →
Route 03

One focused session

One focused session Smaller one-time option; price confirmed on the session page

Use this only when one 90-minute pass is enough to sort the next move.

Use when
  • The problem is contained enough for one focused pass.
  • You want a paid check before another hire, tool, vendor, or plan.
  • You do not need a monthly rhythm yet.
  • You can bring the real situation, not a polished bedtime story for LinkedIn.
What you get
  • One private business coaching session with Stan.
  • A working pass on the visible problem and the attempted moves.
  • The next business move and whether the problem needs more work.
What this excludes
  • Ongoing access.
  • Implementation, management, or agency delivery.
  • A promise that one call fixes the business. Lovely fantasy. Still no.
See exactly what the one-time session includes →

Payment happens only on the business coaching page. This is secondary to the monthly route.

Use when: one focused session is actually the right size.

Use one focused session →
Route 04

Speaking and groups

Quoted by context Group work

Use this when the work is a leadership group, event, or private session around a business decision.

Use when
  • A leadership team or audience needs the frame at the same time.
  • The topic is decision quality, owner dependence, growth pressure, or business judgment.
  • The format matters as much as the topic.
  • The audience needs useful pressure, not motivational mist.
What you get
  • A topic and format fit check.
  • A scope based on audience, prep, delivery, and follow-up.
  • A quote before commitment.
What this does not include
  • Generic keynote filler.
  • Agency implementation after the session.
  • A canned deck pretending every audience has the same problem.
See speaking and group work →

This route is quoted by context because audiences, prep, and stakes are not interchangeable.

Use when: the business problem needs a group-level conversation.

See speaking route →
The first 30 days

Monthly work starts by making the real decision visible.

The first month does not promise a solved business. It establishes the live issue, the next move, who owns it, and whether the biweekly rhythm is useful enough to continue.

  1. 01Fit

    The application is checked against the situation. Execution and licensed-advice needs are redirected.

  2. 02First session

    Name the situation, attempted moves, decision, and consequence of getting it wrong or leaving it open.

  3. 03Ownership

    Separate the owner-level decision from delivery work. Clarify what moves, what waits, and who owns each step.

  4. 04Second session

    Test what changed, what stalled, and whether the visible problem was the real problem or only a symptom.

  5. 05Month end

    Continue, stop, or change the route. The work is month to month; usefulness, not lock-in, holds it.

Wrong fit

Do not apply when the missing piece is already obvious.

Business judgment should not be sold as execution, licensed advice, or a guaranteed result.

  1. 01

    You need implementation

    If the decision is made, hire the agency, operator, employee, or specialist who will do the work.

  2. 02

    You need a guarantee

    No revenue, profit, ranking, funding, hiring, or operational result is promised.

  3. 03

    You need licensed advice

    Legal, tax, accounting, investment, medical, and therapy questions belong with the responsible professional.

  4. 04

    You will hide the real situation

    Without the private pressure, attempted moves, stakes, and owner role, the work becomes another polished conversation.

What buyers ask before they click

Clear answers before money moves.

The route should match the business situation. Start with the smallest serious commitment that can actually hold the decision.

First step

Where should most owners start?

Start with $1,500/month ongoing coaching when the same owner-level decision keeps returning. Use one session only when the issue is contained.

See monthly coaching →
One session

When does one focused session make sense?

Use it for one focused business owner coaching session: a current problem, attempted moves, and the next decision. No ongoing access is included.

See one session →
Larger scope

When should I request a quote?

Request a quote when owners, partners, board, leadership, succession, capital, control, or several people are part of the decision.

Request quote →
Boundary

What is not included?

No implementation, project management, hiring, firing, legal advice, tax advice, investment advice, or fractional executive duties.

Direct buy

Can I buy ongoing coaching directly?

Yes. The monthly route is visible: $1,500/month, biweekly, month to month. Use the page when the repeating decision already fits.

Open the route →
Results

Are business results promised?

No. The work gives judgment and a clearer next move. It does not promise revenue, profit, funding, ranking, hiring, or operational results.

One primary path

Apply when the decision needs a monthly place to stay visible.

Use the same application for $1,500/month 1:1 business work or larger quoted scope. Use the one-time session only when one focused pass is enough.

Apply or request scopeUse one focused session
No payment on the applicationNo implementation or result promise