There is a question underneath the question.
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Visible question: "Should I raise or bootstrap?"
1
Hidden question: Do I still want to run this in three years.
2
Visible: "Should I fire the COO?"
Hidden: Do I trust my own review on who belongs at this table.
Hidden: Do I trust my own review on who belongs at this table.
3
Visible: "Should we sell?"
Hidden: What am I willing to carry for the next ten years.
Hidden: What am I willing to carry for the next ten years.
The visible question has no clean answer
because it is the wrong question.
The hidden question usually has an answer you already know. You have been avoiding it with a spreadsheet.
· The thing you cannot say out loud ·
Naming the hidden question is the work.
You cannot do it from inside your own head.