The Cost · 04
04 Compounding
The cost is not on the P&L. Which is why it is easy to ignore.

The decision is not free while it stays open.

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Every month you deliberate, some options close themselves.
1
By month six, the available choices are narrower than they were at month one. So is your room to move.
2
Your team has noticed it is stuck. They are now operating inside the uncertainty. Their decisions downgrade accordingly.
3
The decision sits on your chest at 2 AM. You have a whole routine for 2 AM now.

Ninety days of this in an owner-led business is not neutral. The cost shows up in slower decisions, weaker options, and pressure the accounts do not name yet.

You cannot put it on a P&L line. Your CFO still feels it. So do you.
· The math nobody runs ·

The decision is not expensive.
Keeping it open is expensive.

4 down. 3 to go.

The cost is named. Continuing costs less than stopping.

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