Recognition · 01
01 Open Decision
You are about to name the business decision you have been avoiding.

Four months. Zero decisions.

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You have been thinking about it.
Which is the thing people say when they are not thinking about it.
1
The spreadsheet has been rebuilt six times. The current file is named FINAL_v6_USE_THIS_ONE.xlsx. You will make a seventh.
2
Your partner has heard your three objections so many times they could perform them at a wedding.
3
Your CFO stopped asking. You decided that was respect for your process.

It was not respect.
It was fatigue.

You have read two books on the topic. You are, of course, about to buy a third.
· The part nobody says out loud ·

You do not need more thinking.
You need the owner question named.

1 down. 6 to go.

That was the easy part. Really.

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